An investor, entrepreneur, speaker, and writer, Nacho has founded, co-founded, and advised over half a dozen startups across various sectors and countries. He created one of the first subscription streaming services (Mashboxx) and one of the largest advertising platforms in the EU at the time (Zugo/Copypress). He has also pioneered companies in HR, ecommerce, and sustainable mobility (BeWanted, Oversea Brands, Apolo, among others), generating hundreds of jobs and over $100 million in combined value for his shareholders.
Antonio is a senior finance professional with over 20 years of extensive experience and a strong track record in international and multicultural environments. He has worked in large public corporations and startups across various sectors. Antonio has held positions such as Head of Treasury, Head of Risk, Head of Shared Services, and CFO.
Founder & Chairman, International executive with extensive experience and success in sectors such as Finance, Operations, Controlling, HR, and IT. He has led multidisciplinary teams on complex projects in various countries for large companies (Telefonica, Adveo, Uber, Cofares) as well as startups, from leadership and business transformation positions.
Advisor, Eduardo is a serial entrepreneur with over 20 years of experience, during which he has created, invested in, and advised numerous startups. His passion lies in designing and creating new things. After leading various innovation projects in the UK, Spain, and South Africa, he launched TOQIO, a pioneering SaaS platform enabling the creation of "Embedded Finance" services in the simplest way possible. Additionally, Eduardo is an adjunct professor at IE University’s School of Human Sciences, specializing in Digital Transformation and Entrepreneurship.
MCP was established to help both new and established companies capitalize on the numerous opportunities presented by the new financial and technological context created by "Embedded Finance".
Our mission
Our mission is to overcome these challenges and turn them into new business lines, improved margins, increased financial control, and higher customer retention, quickly and easily, thanks to our founding team's multidisciplinary expertise (technology, business, and finance).
Embedded Finance
Embedded Finance is a disruptive concept involving the integration of financial services into non-financial platforms or businesses. Current regulations and technologies allow companies to offer financial products and services seamlessly within their existing ecosystems, adding value for their customers.
This opportunity is just beginning. Leaders who adopt it will become even more prominent, and visionaries who understand it will gain a unique competitive advantage over followers.
Unique Business Needs
The knowledge and closeness many businesses and brands have with their customers are not replicable by traditional financial institutions, creating specific business needs that must be addressed innovatively and custom.
Traditional Financial Models
Traditional financial institutions have well-established and reliable risk models but are often inflexible in providing financial services to certain sectors, types of companies, specific groups, or particular businesses.
New Opportunities
This creates opportunities to offer certain financial services from non-financial companies, now possible thanks to technology and regulated companies offering fully guaranteed services.
A comprehensive and convenient customer experience by integrating financial services directly into business platforms. This includes seamless payments, personalized financing options, and custom insurance solutions, all within a single user interface.
By incorporating financial services into their offerings, companies can generate additional revenue streams. They can earn transaction fees, loan interest, or insurance premiums. This diversification of income can help drive business growth and profitability, or subsidize strategic but less profitable activities.
By providing financial services aligned with the company's main offerings, businesses can deepen customer loyalty and engagement. Customers benefit from an integrated experience without the need for different platforms or providers.
Allowing companies to access valuable financial data and information. By analyzing customers' financial behavior, businesses can better understand their needs, preferences, and financial health. These insights can be used to develop targeted products, personalized offers, and improve overall business strategies.
Embedded finance creates opportunities for collaboration between non-financial companies and financial institutions or fintech startups. By partnering with established financial actors, businesses can leverage their expertise, regulatory compliance, and infrastructure.
